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Howard Feldman was a high-flying commodity trader, living a seemingly perfect life, with a perfect wife and perfect children, in an unbelievably perfect world. His tie was Hermès and belt Ferragamo. Suits were Boss or Armani, shoes were Prada. Rolex was passé unless it was the Daytona. Ties had to be skinny, unless you were not. Louis Vuitton luggage was "showy" unless plain black.
But then this "King of Chrome" gets attacked. And attacked again. Then he gets sick. His business folds. And his carry-on baggage simply gets too heavy to hold.
As Howard unpacks his bags both literal and metaphorical he unravels all the "perfect" banners he has raised to the world, his family, his community and himself. He measures their value against a new benchmark of success, and reconsiders his life s travels from Zug to Zimbabwe, New York to Tel Aviv. Returning home to South Africa, he discovers not just the meaning of home, family and friendship, but also himself.
- Sales Rank: #5281799 in Books
- Published on: 2015-11-30
- Original language: English
- Number of items: 1
- Dimensions: 9.32" h x .42" w x 3.96" l, .0 pounds
- Binding: Paperback
- 160 pages
About the Author
A businessman, philanthropist and social commentator, Howard Feldman is also a commodity trader with a (not-so-secret) passion for writing. He got side-tracked for an exceedingly long time before remembering how much he loved to write.
Born and raised in Johannesburg, South Africa, he attended Wits University studying English Literature and completing his law degree. Howard is Chairman of the Board of the SAJR (South African Jewish Report), the only weekly Jewish focused newspaper in South Africa. He is rapidly gaining an impressive reputation for his erudite insights on the crazy world we live in.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Best $10 I have spent in a long time
By M. Warshawsky
The story of a forty five year old man with unique life experiences, told without any hint of pretense or self righteousness.
While it can be argued that all of us have compelling tales to tell, Mr. Feldman has done it with the gift of a master storyteller and a talented writer.
I found myself reading the book in one sitting. This is not a saccharine recollection of a tormented man who finds salvation as he travels through life to finally uncover its meaning. Rather it is an honest baring of the soul of a man who has experienced much and is poised to encounter much more in his full and often turbulent life. One senses that Mr. Feldman has written this book more for himself and his need for clarity, than his intended audience, which makes it all the more endearing. Without pontification and a complete lack of smugness, this is a story we can all relate to, as at its core it the story of our lives.
0 of 0 people found the following review helpful.
A man who made it big, then found out what truly mattered
By Michelle
Howard Feldman truly had it all. He had made it in every sense of the word. He was the King of Chrome Ore not only in South Africa, but internationally. He had six offices around the world. He had a strong marriage, a beautiful wife, five children, a gorgeous home and he lived in Johannesburg, Israel, New York, Switzerland and travelled extensively. So much so that he was recognised by flight attendants and he had associates literally falling at his feet. He answered emails on tours and searched for signals on safari.
He found out that, “traders don’t do work-life balance.” He met presidents of African nations, financiers, lawyers, thieves and con men. He made piles of money and wore only top international brands like Boss, Prada, Hermes and Panerai.
But then he got attacked. He was back at work in an hour. Then he got sick. Three months later he was attacked again. And his business folded. And his carry-on baggage simply got to heavy to lug. The perfection was unsustainable.
Feldman unpacks his bags in this book – both literally and metaphorically– and he unravels all the very perfect banners he raised to the world, his family, his community and himself.
Living once more in South Africa, he discovers not just the meaning of home, family and friendship, but also himself. Howard offers insight as to how we can survive our own existence in a positive way without having to hide who we really are. He rejects the belief that we will be rejected if people see our authentic selves.
1 of 1 people found the following review helpful.
Interesting story made more relevant being south african.
By Marcelle
Some excellent insights into what makes us tick; some religion, some parenting, some business and some personal. A good fast read.
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