Selasa, 25 Oktober 2011

[G944.Ebook] Download Reading the World Ideas That Matter Instructor's Edition, by Michael Austin

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Reading the World Ideas That Matter Instructor's Edition, by Michael Austin

  • Sales Rank: #727475 in Books
  • Published on: 2015-01-01
  • Binding: Paperback

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Kamis, 20 Oktober 2011

[U809.Ebook] Download PDF The Epistle to the Hebrews (The New International Greek Testament Commentary), by Paul Ellingworth

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The Epistle to the Hebrews (The New International Greek Testament Commentary), by Paul Ellingworth

Ellingworth's study on the Epistle to the Hebrews is a contribution to The New International Greek Testament Commentary, a series based on the UBS Greek New Testament which seeks to provide thorough exegesis of the text that is sensitive to theological themes as well as to the details of the historical, linguistic, and textual context.

  • Sales Rank: #919892 in Books
  • Published on: 1993-06-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 2.14" h x 6.20" w x 9.70" l, 2.97 pounds
  • Binding: Hardcover
  • 862 pages

About the Author
Paul Ellingworth is translation consultant for the United Bible Societies in the United Kingdom and an honorary lecturer in New Testament at the University of Aberdeen. He is also the coauthor of A Translator's Handbook on the Letter to the Hebrews and author of the volume on Hebrews in the Epworth Commentaries series

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32 of 34 people found the following review helpful.
An excellent commentary for the serious student of Hebrews
By C. B. Kvidahl
When studying the Epistle to the Hebrews, one may get lost in its beauty. But when one begins to study it in the Greek, they may get lost in the author's style, vocabulary, use of the Old Testament, and many other things. Thankfully, Paul Ellingworth has written a magisterial commentary that helps get the reader through the maze that is Hebrews. The introduction is excellent, and the commentary is superb! Ellingworth leaves no stone unturned, and for a Greek student like myself, this is priceless. If you could get one commentary on Hebrews, this may be just that one (it is hard to decide between William Lane and Ellingworth).

3 of 4 people found the following review helpful.
Scholarly and rich
By Michael Settle
Ellingworth's Hebrews commentary has to go on the short list of best commentaries on this crucial book. This is not for the casual layperson, but theology students, scholars and pastors who like deep, technical material from which to work. A knowledge of Greek is helpful as with most in the NIGTC series. If you are a serious student of Hebrews, this is one you should have on your shelf.

Ellingworth's effort deserves to be placed along Beale's Revelation commentary as two of the NIGTC's standouts.

5 of 7 people found the following review helpful.
Ellingworth's Hebrews
By Ron R. Guzman
Paul Ellingworth's Hebrews commentary in the NIGTC series proves to be one of the best in the series. Those serious about understanding Hebrews should add this to their libraries, as I have.

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Selasa, 11 Oktober 2011

[C923.Ebook] Free PDF Adaptive Leadership: Accelerating Enterprise Agility, by Jim Highsmith

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Lessons from Agile’s First Decade…Leadership for Agile’s Next Decade

 

The agile software movement has now been around for a full decade. As coauthor of the original Agile Manifesto, Jim Highsmith has been at its heart since the beginning. He’s spent the past decade helping hundreds of organizations transition to agile/lean. When it comes to agile, he’s seen it all–in a variety of industries, worldwide.

 

Now, in Adaptive Leadership , he has compiled, updated, and extended his best writings about agile and lean methods for a management audience. Highsmith doesn’t just reveal what’s working and what isn’t; he offers a powerful new vision for extending agility across the enterprise.

 

Drawing on what’s been learned in application development, this guide shows how to use adaptive leadership techniques to transform the way you deliver complete solutions, whatever form they take. You’ll learn how enterprise agility can enable the ambitious organizational missions that matter most; how leaders can deliver a continuous stream of value; how to think disruptively about opportunities, and how to respond quickly by creating more adaptive, innovative organizations.

 

Coverage includes

  • Discovering and executing new business opportunities far more quickly
  • Delivering complete business solutions earlier, and iterating them more often
  • Organizing for innovation, and systematically managing opportunity flow
  • Clarifying the degree of strategic, portfolio, and operational agility you need, and focusing on your highest-value transformations
  • Creating cultures that actually can adapt and learn
  • Reinvigorating the roots of agile value and values
  • Understanding IT’s changing value proposition, and retraining your people accordingly
  • Integrating economics, products, and social responsibility
  • Choosing metrics that guide agility, not counterproductive traditional metrics
  • Understanding the financial implications of technical debt
  • Optimizing business value by doing less–and guiding the process with ”NOT to do“ lists
  • Speculating intelligently when you can’t plan away uncertainty
  • Customizing management to each project’s needs (because not all projects should be equally agile)

 

  • Sales Rank: #593245 in eBooks
  • Published on: 2013-11-01
  • Released on: 2013-11-01
  • Format: Kindle eBook

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1 of 1 people found the following review helpful.
Read if you want to learn to "ride a paradox"
By Amazon Customer
Powerful and inspiring classic from one of the Agile Manifesto signers. Recommend to all Agile thought leaders and those who eager to "ride a paradox". I've got a lot of wonderful insights while reading this book. Thank you, Jim.
Ilia Pavlichenko, PST.

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Minggu, 09 Oktober 2011

[W468.Ebook] PDF Ebook Ngugi Wa Thiong'o (Contemporary World Writers MUP), by Patrick Williams

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Ngugi is one of the most important novelists on the contemporary world stage, and someone whose name has for many become synonymous with cultural controversy and political struggle.

Patrick William's lucid analysis offers the most up-to-date study of Ngugi's writing, including his most rcent collection of essays. Focusing on important aspects of Ngugi's work which critics have hitherto ignored, and drawing on a wide range of relevant theoretical perspectives, this study examines the growing complexity of Ngugi's accounts of the history of colonised and post-colonial Kenya. The cultural and anti-imperial politics on Ngugi's experimentation with language and form in both novel and drama is discussed, including the important role of culture as a source of historical memory and strategies of resistance for oppressed groups.

All the novels and the major plays are studies in detail, and in addition a substantial chapter examines Ngugi's contribution in the area of non-fiction. This has become an increasingly important aspect of his work in recent years, and he has become almost as well known for Decolonising the Mind and its controversial championing of the use of indigenous languages as for his novels.

  • Sales Rank: #4941209 in Books
  • Brand: Brand: Manchester University Press
  • Published on: 1999-12-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 5.06" h x 7.81" w x .47" l, .54 pounds
  • Binding: Paperback
  • 220 pages
Features
  • Used Book in Good Condition

Review
'Although the critical literature of Ngugi wa Thiong'p has swelled impressively in recent years, no fresh introductory survey has been published for more than decade. Patrick Williams deft new study therefore represents a welcome addition. This study represents a very useful jumping off point for today's students wishing to engage the writing of this hugely consequential African writer and intellectual.' Professor Neil Lazarus, University of Warwick -- .

About the Author

Patrick Williams is Reader in Critical and Cultural Theory at Nottingham Trent University

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Kamis, 06 Oktober 2011

[B873.Ebook] Download PDF Traitors in Waiting (Patriots Book 1), by David A. Gatwood

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In a time of interstellar war between the Terran Alliance and the Colonial Earth Alliance, against a backdrop of nonstop terrorist attacks against Earth-allied and CEA-allied colonies, a team of young soldiers enters a secret facility that unlocks itself only once every twenty-eight years.  But when they get inside, they find more than they bargained for.

From schizophrenic computers to mechlizards, from sociopathic terrorists to a device that can stop time itself, this book spins a tale of adventure, intrigue, and even horror, peppered with laughs.
    "Sic Kend'hara i'michlus't vi yu grecht.  Sic Kend'erus vi vey inacht.  Frecas sol vey grecht.  Oc'flieme, sepra, fliecht ste'gats frecasse. Ic nule vey carus. Ic Kend'hara fi erust."

    "With open arms for to welcome, we greet you.  With arms closed, we lay ourselves down.  Only darkness greets us.  One light, distant, shining upon darkness' gate. And nothingness surrounds us. And open arms forever close."

        --final transmission of the starship Kend'hara, Terran year 2360 A.D.

This novel is the first in a trilogy of parallel plots that tell the story of the end of the war between the Terran Alliance and the Colonial Earth Alliance. It tells the story from the perspective of the victors.

The second novel, Enemies from Within, is a somewhat darker story that describes the same time period from the perspective of the colonists, and tells how things got so bad in the first place.

The third novel peels away another layer of the onion.

  • Sales Rank: #4389494 in Books
  • Published on: 2015-01-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .81" w x 5.98" l, 1.34 pounds
  • Binding: Hardcover
  • 310 pages

From the Author
Traitors in Waiting is the first book in my Patriots series. I started writing it way back in 2001, when I was still in grad school at UC Santa Cruz, as a way to de-stress while writing my thesis. I had recently finished rereading Douglas Adams's Hitchhiker's Guide to the Galaxy series (highly recommended, BTW), and was thinking that I'd like to see more science fiction books written with a similarly snarky, cynical view of humanity. Not long after I started writing the book, Mr. Adams passed away, so I dedicated my Master's thesis to his memory and decided that I simply had to turn that still-in-progress short story into a full-blown novel.

The result was this book. By June of 2003, I had finished writing this book, and began writing the second book in the Patriots series, Enemies from Within. I finished writing that book some time in 2008 (and actually wrote the first few bits of the third book way back in 2006 while I was still writing EFW), but I didn't really start writing Beyond the Veil in earnest until about July of 2010--one of the hazards of fiction writing being a low-priority background project. By about April of 2011, I had finished writing the third book.

I've spent random bits of free time since then going through the books repeatedly and editing the verbiage, ensuring that the three books are properly synchronized (parts of all three books happen in parallel), building the production tools that I used to produce the PDFs for the print editions, plus two different EPUB (electronic) versions--one with all sorts of specific tweaks for Kindle readers, and one much more traditional version for EPUB readers.

And somewhere in there, I found the time to design all of the book covers, then redesign them with bigger, more readable fonts so that they'd look better in thumbnails, then redesign them again two or three more times as the final page counts and the final paperback dimensions changed (repeatedly). I also did some custom font design work, particularly for the electronic editions (for licensing reasons), though some of those tweaked fonts also made it into the print editions.

I've written various articles over on my blog about the publishing process in hindsight, and I have several more coming, so if you're curious about what goes into publishing a book, have a look, and check back often for more articles.

About the Author
David Gatwood, though relatively new to the fiction writing world, spent almost thirteen years of his life writing developer documentation for a major computer company before going back to writing software. His award-winning book on shell script programming has been compared with Kernighan and Ritchie in its style and coverage of the subject.
 
David is also a musician, writer, and hard-core geek. In addition to writing the Patriots series of books, he also did all of the content production and design, modified various fonts used in these books, and drew the cover art.
 
Besides writing books and software, David is an avid photographer, videographer, and musical composer. His choral music has been performed by the Diocesan Choir of Monterey, California and the contemporary choir at Holy Cross Catholic Church in Santa Cruz, CA. He spends much of his spare time performing with musical ensembles in the greater Santa Cruz area.
 
David also designed and maintains the websites for Gatwood Publishing, Patriots Books, Web-Scripted TV, the UCSC Wind Ensemble, Shell Script Games.com, and others.
 
David hangs out on Slashdot, Facebook, MobileRead, and various other online forums.

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1 of 1 people found the following review helpful.
Interesting and intriguing.
By Di
The book is very well written and quite readable. The characters are vivid and very intriguing. I wsoon came to “know” the characters. His writing is thorough and detailed. It was interesting to figure out who was who and when the events were occurring. I thoroughly enjoyed the books (all three of them) - and reread the first one. It was even more enjoyable the second time around. (My favorite is the third book of the series - it pull all of it together, and that's why I wanted to reread the series.)

I think any sci-fi geek would really get a kick out of the series.

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Senin, 03 Oktober 2011

[E670.Ebook] Get Free Ebook The Heart of Counseling: Counseling Skills Through Therapeutic Relationships, by Jeff L. Cochran, Nancy H. Cochran

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The Heart of Counseling: Counseling Skills Through Therapeutic Relationships, by Jeff L. Cochran, Nancy H. Cochran

More than any other text on the market, The Heart of Counseling is effective in helping students to understand the importance of therapeutic relationships and to develop the qualities that make the therapeutic relationships they build with clients the foundation of healing. In these pages, students come to see how all skills arise from and are directly related to the counselor’s development and to building therapeutic relationships. Student learning ranges from therapeutic listening and empathy to structuring sessions, from explaining counseling to clients and caregivers to providing wrap-around services, and ultimately to experiencing therapeutic relationships as the foundation of professional and personal growth.

The Heart of Counseling includes:

  • extensive case studies and discussions applying skills in school and agency settings
  • specific guidance on how to translate the abstract concepts of therapeutic relationships into concrete skill sets
  • exploration of counseling theories and tasks within and extending from core counseling skills
  • videos that bring each chapter to life
  • test banks, instructor’s manuals, syllabi, and guidance for learning-outcomes assessments for professors

  • Sales Rank: #8623986 in Books
  • Brand: Cochran, Jeff L./ Cochran, Nancy H.
  • Published on: 2015-01-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.00" w x 6.70" l, .0 pounds
  • Binding: Hardcover
  • 360 pages

Review

"The Heart of Counseling is one of the most important texts in counseling and psychotherapy in many years. The latest research in the field demonstrates that the therapeutic relationship is vital for success in counseling and psychotherapy. Jeffrey and Nancy Cochran’s book is simply the best available for explaining how to build and maintain the therapeutic relationship throughout the course of counseling. It is filled with numerous examples and practical advice that make it a valuable text for counseling students, practicing counselors, and counselor educators."―Howard Kirschenbaum, EdD, author of The Life and Work of Carl Rogers and Values Clarification in Counseling and Psychotherapy

"This highly readable second edition of The Heart of Counseling solidifies its place as an icon in the professional counseling literature. With a strong scholarly base and an incredibly creative and hands-on presentation of counseling skills and concepts, and with a rich repertoire of counseling vignettes, the authors actively engage the reader in the learning process. I found that the book challenged me, encouraged me, and added to my continuing development as a counselor educator and as a professional counselor."―A. Scott McGowan, PhD, past editor of the Journal of Counseling and Development

"Research literature provides overwhelming evidence for the importance of the therapeutic relationship in all forms of psychotherapy. In the second edition of their excellent book, Cochran and Cochran continue to illuminate the intersection of science and art necessary for professionals to create healing relationships. Not only do they offer readers pragmatic guidelines for learning this foundational skill, but they also suggest contemplative exercises to encourage the equally important personal development that is key to integrating relationship knowledge and skill into a professional identity. The combination provides the best approach I know for students and professionals in any discipline to develop and strengthen their ability to build the kinds of relationships necessary for positive client growth and change. I look forward to using it with my students."―Michael M. Morgan, PhD, associate professor of counselor education and supervision at the University of Wyoming

About the Author

Jeff L. Cochran is a professor in the department of educational psychology and counseling at the University of Tennessee.

Nancy H. Cochran is an adjunct faculty member in the department of educational psychology and counseling at the University of Tennessee and the treatment coordinator of the UT REACH Project.

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[E847.Ebook] Ebook Sergey Brin, Larry Page, Eric Schmidt, and Google (Internet Biographies (Rosen)), by Corona Brezina

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The company that is now Google began as a partnership of ideas between two Stanford University graduate students, Sergey Brin and Larry Page, with a shared vision. They both had the confidence and nerve to set out on their own to start up a technology company together. Eric Schmidt was recruited as CEO in 2001 to help guide the company with his management expertise, without changing its exuberant corporate culture. Google has grown from an ambitious little start-up with the dream of changing the world into a global giant that really could, and has, changed the world. In this compelling text, readers learn about Googles business model, the range of products and servicesmost of which the company gives away for freeand its mission: to organize the worlds information and make it universally accessible and useful. This perceptive book includes sidebars on the companys innovations, a biographical fact sheet on Brin, Page, and Schmidt, as well as a fact sheet that profiles the companys key accomplishments. A timeline offers readers a concise overview of significant events in the history of Google.

  • Sales Rank: #4672006 in Books
  • Published on: 2012-07-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .50" w x 6.10" l, .80 pounds
  • Binding: Library Binding
  • 128 pages

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Sabtu, 01 Oktober 2011

[K475.Ebook] Get Free Ebook The Generals' War : The Inside Story of the Conflict in the Gulf, by Michael R. Gordon, General Bernard E. Trainor

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The Generals' War : The Inside Story of the Conflict in the Gulf, by Michael R. Gordon, General Bernard E. Trainor

Michael R. Gordon and General Bernard E. Trainor provide a definitive, behind-the-scenes account and anaylsis of the planning and execution of the Gulf War. While one war was being waged against Iraq, another was being fought among the generals themselves. "The Generals' War" offers unvarnished portraits of the top military commanders, challenges the performances of Powell, Schwarzkopf, and their generals, and provides disturbing information about the power struggles within the American high command. Using previously undisclosed military documents, "The Generals' War" goes beyond what happened to explain why and how, exploding myths that have crept into other accounts of the war.

  • Sales Rank: #542137 in Books
  • Published on: 1995-11-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.38" w x 6.00" l, 1.55 pounds
  • Binding: Paperback
  • 576 pages

From Publishers Weekly
Drawing on interviews with senior officials and newly declassified documents, Gordon and Trainor provide a behind-the-scenes look at the Gulf War's generalship. The dominant figure, then-chairman of the joint chiefs General Colin Powell, is spotlighted as a politico-military maestro overseeing the dawn of a new era in military technology. In their review of the short, violent, one-sided war, the authors uncover the problems of cooperation among coalition forces and reveal details of interservice tensions, as well as difficulties within the U.S. branches themselves. This meticulous reconstruction of American leadership in Desert Shield/Desert Storm presents the conflict as a laboratory for testing new weapons and doctrine and the services' capacity for cooperation in the field. It also serves as an object lesson in the failure of deterrence and the problem of war termination, with a discussion of President Bush's premature cease-fire order. Gordon is chief New York Times Pentagon correspondent; Trainor is military columnist for the Times. Photos not seen by PW.
Copyright 1994 Reed Business Information, Inc.

From Library Journal
If the Vietnam War was conducted by politicians in Washington, the war for Kuwait was, according to New York Times correspondent Gordon and retired general Trainor, our "generals' war." The authors astutely conclude that President Bush understood what his predecessors never did. Neither Johnson nor Nixon, nor for that matter National Security Council adviser Henry Kissinger, allowed the military to wage a winning war. The lesson was well learned by the savvy Gen. Colin Powell, chair of the Joint Chiefs of Staff, who directed his subordinates to lash out against the Iraqis with everything we had save for nuclear, biological, and chemical weapons. Kuwait was not Vietnam, however, and the unmotivated Iraqis were not the Vietcong. Aggrandized as "the world's fourth largest military," the enemy fizzled away within hours when confronted with the world's premier military force. Thus, it came as no surprise that Washington won the battle, but with Saddam Hussein still in power four years after hostilities ended, has it won the war? This cogent analysis provides several disturbing answers worthy of our attention. Recommended for informed lay readers and specialists.
Joseph A. Kechichian, Rand Corp., Santa Monica, Cal.
Copyright 1994 Reed Business Information, Inc.

From Booklist
This inside view of the battle between high U.S. command officers in the conflict with Iraq is a fascinating and sustained analysis of the friction that takes place in real warfare. Writer Gordon teams with retired Marine general Bernard Trainor to record the struggles of the generals of the combined services in their endeavor to plan and execute the massive 500,000-troop movement that achieved the short and stunning victory over Iraqi forces. An important question is posed: Why didn't the generals press on to dismantle the Republican Guard of Saddam Hussein, and what were the consequences of their decision against such an act? The Air Force strategy called for constant precision bombing in the heart of Baghdad. Over 30 days of bombing weakened but did not finish off the enemy. The land attack, whose success was clearly foreshadowed, was concluded too soon and allowed Hussein to keep the Republican Guard intact. The authors believe that the cautious philosophy of General Colin Powell and the eagerness of General Norman Schwarzkopf to get out with an Army victory, combined with the decision of President Bush and his advisers, led to the unfortunate staying power of Saddam Hussein. The final conclusion is undeniable--the gate had not been closed in Iraq, and this book explains why. Eugene Sullivan

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29 of 31 people found the following review helpful.
Well-documented, slightly biased history of Gulf War
By A Customer
The authors provide interesting, behind-the-scenes accounts of the political and military players in this war, based on many interviews. What unfolds is far different from what was said publicly at the time.

Occasionally, the New York Times reporter's and the retired Marine's apparent biases show through, detracting from an otherwise very good book. They seem to blame President Reagan's administration for not buying mine-clearing equipment for the Marines and the Navy, but then blame the Air Force--and not the administration--for using its money to buy items other than the latest survival radios for its aircrews. They also inaccurately claim that the Air Force developed a new doctrine for this war where they would be in charge of all theater airpower (a doctrinal concept developed by them during the North African campaign in World War II) and that the Strategic Air Command had controlled the B-52s deployed to Southeast Asia during the Viet Nam War (they actually were operationally controlled by the Theater), as well as a few other inaccurate items regarding the Air Force. It became rather apparent that all Services that were not Marines (and to a lesser extent, Navy) were denigrated. An example is their claim that the Air Force required that friendly aircraft obtain two means to verify an unknown aircraft's identification before firing on it in order to hold down the Navy's 'kill' rate (since the Navy had not invested in the systems to install two separate means of identification on each of their aircraft, they needed to contact the AWACS to obtain the second means). The Viet Nam War demonstrated this requirement and for whatever reason, the Navy had not addressed it in the interim--which the authors evidently refused to say.

After summarizing what the politicians and military should do differently next time (after acknowledging that the media's outcry that the military had created killing zones north of Kuwait City partially caused the premature ending of the war), they also conveniently omitted a recommendation on what the media should do differently.

Although the items cited above and a few similar ones throughout the book are distracting and cast some doubt on the entire book, their documented sources were sufficient (approximately one per page) to make them generally believable.

I would recommend the book to anyone wanting to know what occurred behind the scenes, with a caution that it should be read critically and not be used as the reader's only source.

17 of 17 people found the following review helpful.
A detailed and hard-hitting account of the Gulf War
By Michael J. Mazza
In "The Generals' War: The Inside Story of the Conflict in the Gulf," Michael R. Gordon and Bernard E. Trainor have crafted a fascinating work of military history. As the title indicates, the book places a heavy emphasis on the actions of the senior military officers involved in the planning and execution of the U.S.-led coalition's 1991 war against Iraq. In the preface, the authors note that this conflict "is without precedent in the annals of warfare. It was the dawn of a new era" (page x).

In their acknowledgements section, the authors discuss in detail the research that went into the writing of this book. They note that they interviewed administration officials, diplomats, allied military officers, and intelligence experts; they observe further that some "talked on the record; others on a not-for-attribution basis." They also drew on written responses that former president George Bush provided to their questions. Their research is meticulously documented in a lengthy set of endnotes (pages 479-520), thus enhancing the book's credibility. The text is further enhanced by thirteen detailed and clearly drawn maps that illuminate many aspects of the war: the Iraqi air defense system, coalition force deployment and movement, locations of oil fields, and more. Also included are photographs of many of the senior leaders involved in the war.

The book is full of fascinating details about many aspects of the war. The authors discuss the participation of various coalition forces in the campaign, as well as the diplomatic activities involving the USSR, Egypt, and other nations. Also discussed are friendly fire incidents and Iraqi POWs. I was particularly interested in the many details about the military hardware used by both coalition and Iraqi forces; the authors cover aircraft, naval vessels, sea and land mines, mine-clearing gear, tanks, and more. There are some really noteworthy battle scenes; particularly vivid is a description of a tank battle between U.S. and Iraqi forces--"an impressive tableau of destruction."

Gordon and Trainor are pointedly critical of many aspects of the conduct of the war. They discuss examples of rivalry and poor coordination between the different branches of the U.S. military, and also criticize the French and the Saudis. But the strongest and most sustained criticism is directed at General Norman Schwarzkopf. The authors assess both his command style and planning of the war and ultimately fault him for failing to achieve true joint warfare. The book places a heavy emphasis on the battle of Khafji; the authors discuss this engagement in detail and criticize both Schwarzkopf and General Colin Powell for failing to grasp its lessons.

Gordon and Trainor note that the Persian Gulf War was "a laboratory for the American military's new weapons and fighting doctrines." This well-written book vividly shows how hardware, tactics, diplomatic concerns, and personalities came together in the fighting of this war. This is a valuable addition to the military history of the late 20th century.

22 of 23 people found the following review helpful.
A Good Companion Piece to "Crusade"
By A Customer
This is the third book that I, a veteran of Desert Shield and Storm, have read about the Gulf War. I agree with the previous reviewers' comments that the book is judgmental (sometimes on peripheral issues). However, "judgmental" is not always a dirty word. The bottom line is that we failed to destroy the Republican Guard. Failing to do so made Saddam's survival much less problematic (see "Out of the Ashes" by the Cockburns for a good account of Hussein's astonishing resilience.
I also thought the argument about the battle of Khafji was intriguing. I didn't think it at the time, but our victory there should have told us we would roll over the Iraqis and that VII Corps' plans for a long campaign were unrealistic.
But as they say...
the saddest words of tongue or pen, are the words 'it might have been.'

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[G204.Ebook] Download PDF The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, by Paul Chaney

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The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, by Paul Chaney

The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, by Paul Chaney



The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, by Paul Chaney

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The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, by Paul Chaney

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter.

Using real case studies, social-media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions.

Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.

  • Sales Rank: #69539 in Audible
  • Published on: 2010-03-09
  • Format: Unabridged
  • Original language: English
  • Running time: 398 minutes

Most helpful customer reviews

11 of 11 people found the following review helpful.
Highly Relevant to Small Business
By Caroline Barry
I really enjoyed reading "The Digital Handshake" and learned quite a bit about how to use Social Media to grow my business. I've read other books about Social Media before but they were geared toward corporations and very large businesses.

I found there to be much more information that was relevant to my small business. This book not only gave me specific ideas about how to use social media for marketing my small business, but also taught me more about the nuts and bolts of each medium so that I can better understand how to create content.

8 of 8 people found the following review helpful.
Practical and Tactical: The Digital Handshake is good read for most
By Simon Lee
Paul Chaney, president of the International Blogging and New Media Association, has done a fine job with The Digital Handshake, Seven Proven Strategies to Grow Your Business Using Social Media.

While I find his book to be much more practical and tactical than strategic, anyone who is relatively new to SM and the tools required will find The Digital Handshake and extremely approachable read, with wonderful references, case studies and guidance. For those with a little more experience, the book is full of reminders, tips and tricks that you will find helpful.

One of the things I liked most about Paul's book is the way he pulls from the theoretical, such as the concepts in The Cluetrain Manifesto, and brings them to life, with real-world how-to. I would still suggest everyone read Cluetrain, but for business owners and marketing executives who are the run, The Digital Handshake becomes a solid "Cliff's Notes" with the added benefit of telling you how to use the theories now.

His summary of the five consumer trends that are shaping the marketing world we live in now is spot on, as is his well-researched and survey-filled section on media and audience fragmentation.

His seven "strategies" with detailed practical application for each include:
Business blogging
Social networks
Online communities
Microblogging
Online video
Podcasting
Social media new releases

Being from South Louisiana, Paul even tosses in a lagniappe for his readers with a catch-all "Other Social Media Marketing Tools" with practical applications to keep you acting now and thinking ahead.

His plans of action for each strategy are invaluable, if for nothing else than to see how others in your business are using the tools available. That's priceless.

The Digital Handshake is available at most big-box bookstores, including Barnes & Noble, and at Amazon. And, yes, you can also get it as a digital book for your Kindle!

Enjoy it, and if you have any of your own thoughts on the book or suggestions of another, please let me know! You can also follow discussions about the book at Twitter, using the following hashtag #digishake.

5 of 5 people found the following review helpful.
The Go To Social Media Book for Small Businesses
By Gregg Morris
I have read most, if not all, Social Media books on the market today. I play in that space so to speak so I feel that it's in my best interest to read as much as possible. I came across Paul quite by accident and started following his blog and consequently his writing and thoughts on new media marketing. I was instantly drawn to his knowledge, gained first hand, and his no nonsense approach. When I learned that this book was about to be published, I got excited. If it was anything like his blog posts, people were going to be in for a real treat. Well, it turned out to be even better than that. Paul has a real gift for writing in a very conversational tone. Instead of talking down to us as an expert about topics, "Consumers are increasingly skeptical...", Paul is one of us, "We consumers are increasingly skeptical..." That's a real gift and he continues it throughout the book. If you are new to Social Media strategy and tactics, Paul will guide you through the maze of tools and techniques and if you are a practitioner, you can learn a thing or two from his writing style that will help you when talking with your clients. There's an almost overwhelming number of books beginning to appear in the Social Media Marketing space. This is one that definitely deserves a spot on your bookshelves. After you have thoroughly dogeared it from reading of course.

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